About halfway through the day, I asked what I thought would be a simple question, an easy chance to prove to everyone how much they already knew about storytelling in their organizations.
‘How many of you know your organization’s origin story?’
Out of 60 people, maybe ten hands went up.
I was floored.
An organization’s origin story contains the DNA of its culture, mission, and way of being in the world. Having a shared understanding of an organization’s beginnings creates a bond between everyone associated with that organization, from clients to Board members to volunteers and contributors.